One thing I was wondering is with all the content you guys have to put out do you see more people in the industry using AI? I find you can take a recorded conversation, get a transcript paste it into ChatGPT or another tool and get you about 70 to 80% of the way there. I don’t know if your industry is moving in that direction, but I guess if they can streamline processes for content development would probably show up in sports reporting as well. You don’t have to give me any secrets but just something I thought about for a while.