Here is the press release
TEMPE, ARIZONA – August 27th, 2024 – The Sun Angel Collective is proud to announce the promotion of Brittani Willett to the position of President. This well-deserved promotion recognizes Willett's outstanding contributions as the Executive Director of the Collective, where she has played an instrumental role in advancing the organization's mission and expanding its impact.
In her new role as President, Willett will take on increased oversight of organizational development, contract management, and legislative affairs, further solidifying her leadership within the organization. Jeff Burg, who previously served as President, will continue to lead the board as its Chairman.
"Since joining the Sun Angel Collective, Brittani has demonstrated exceptional leadership and a clear vision for the future of NIL (Name, Image, Likeness) opportunities at Arizona State University," said Jeff Burg, Chairman of the Board. "Her dedication and strategic insight have been invaluable, and I am confident that under her leadership, the Collective will continue to thrive and expand its reach."
Willett has quickly emerged as a leading voice in the NIL space, a sector that is still relatively new but rapidly evolving. Her extensive background, which includes serving as the Director of Corporate Activation for the Arizona Coyotes Hockey Club and as the Executive Director of the Arizona Coyotes Foundation, has equipped her with the skills necessary to navigate the complex landscape of NIL agreements and to drive the Collective's mission forward.
“I am deeply honored to step into the role of President at such a pivotal moment for the Sun Angel Collective," said Brittani Willett. "While we have laid a strong foundation, the work is far from finished. Now, more than ever, we need the support of every Sun Devil—whether here in the Valley or across the nation. Together, we can drive forward innovative NIL opportunities that will shape the future of Arizona State Athletics. The success of our student-athletes depends on all of us. Let’s unite, rise to the challenge, and make an impact that will resonate for generations to come.”
Sun Devil Football Head Coach Kenny Dillingham also expressed his support for Willett's promotion: "Brittani’s leadership of the Sun Angel Collective has been nothing short of impressive. She is responsible for much of what has become a sustainable NIL program that not only benefits our student-athletes today but also sets the foundation for the future success of our program. I’m excited to continue working alongside her as we build something special here at ASU."
Arizona State University Athletic Director Graham Rossini added, “We’re very thankful for the Sun Angel Collective and their incredible partnership with ASU. Over the last eight-plus months, we have built momentum in all areas of our NIL efforts and Brittani has been an incredible teammate to our athletics department and a driving force in creating opportunities for our student-athletes to build a network, gain valuable resume experience and represent products and companies that they have found alignment with. Our congratulations to Brittani on this well-deserved promotion.”
Willett’s leadership will focus on maintaining the Collective’s agility while expanding its impact. To date, the Sun Angel Collective has facilitated thousands of NIL opportunities for Sun Devil student-athletes, allowing them to make a tangible difference both on and off the field.
ABOUT THE SUN ANGEL COLLECTIVE
The Sun Angel Collective is dedicated to supporting Arizona State University’s student-athletes by aligning with the university’s mission and values. Our efforts are rooted in ASU’s design aspirations, most notably, valuing entrepreneurship, enabling student success, and being socially embedded within the community. Through Name, Image, and Likeness (NIL) opportunities, we empower student-athletes to thrive academically, athletically, and personally, while fostering a strong connection with the university's broader goals.
Press Inquiries:
877-SUN-ANGEL
media@sunangels.org
