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Adidas thoughts (via Chilly)

Ralph Amsden

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May 1, 2013
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Chilly is hosting a giant shoe/streetwear/music symposium with Suns G Devin Booker today, he sent me this to post in the board in his behalf to get your thoughts. Literally every room of this man's house is filled with shoes, and when ASU switched he was a big skeptic. I found this interesting.

It seemed like eons ago that there was a debate about how a change in official apparel companies would, or did affect ASU's relationship with its athletes- prospective and current. They were wrong.

Whoever is ultimately responsible for pulling the trigger on the Adidas deal looks like a genius!

I have to be honest, though I am a sneaker head, I absolutely love shoes, and at first I was VERY skeptical. But boy was I wrong- Adidas last season made some amazing looking uniforms for ASU's football team, and the players couldn't be happier with what they are wearing.

I was originally concerned that my Sun Devils were not going to be a priority for the brand or that the uniforms wouldn't be easy on the eyes (Think Maryland/Under Armor), I was also concerned that the fans wouldn't have as wide of a selection to satisfy their own apparel needs. Adidas and ASU proved me wrong on all points.

It doesn't seem like ASU is being treated like a stepchild in any way by the brand as Adidas seems to have more of a selection than the previous apparel company ever gave us, and they seemed to have embraced our desires for traditional colors as well as giving us the stylish new colors and trends. Oh and if thats not enough, currently Adidas is the leader in sneaker trends! Their boost technology is arguably providing for the MOST comfortable sneaker in the marketplace. I swear this post is not meant to be for Adidas advertisement as much as it is to show how grateful I am for the switch.

Up until about 3 months ago the only Adidas apparel that had made it into my closet were some pairs of the hard-to-get yeezy shoes. In the last 3 months a third of my too-large shoe collection might be Adidas NMD's, boosts, yeezys, and some of the ZNE line of clothing. I brought this post up because while working out at the SRC, a lot of students were saying they dont buy asu gear because its not as comfortable anymore. WRONG! Its more comfortable!

I'm curious how yall really feel about it after a little more than a season to embrace it. Do you like what our boys are wearing on the field? Do you like your options for the stands or house party or bar or wherever?

#ForksUp

Just Chilly
 
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