I was at ASU in the 90's. Apparently, this Go, Devils, Go rally hearkens back to the 80's; originated by a fan named Ernie Stewart. When I heard it over the PA system at a game recently, it did not resonate with me. The connotation was that of either a) The Price is Right "Cliffhanger" game or b) the Yahoo.com "ya-whooo-oooh!" I love traditions, but not this one. What say you?
