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Sun Devil Athletics Launches ‘Embrace’ Fan Campaign

Hod Rabino

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Feb 23, 2015
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Sun Devil Athletics Launches ‘Embrace’ Fan Campaign

TEMPE, Ariz.
- Sun Devil Athletics’ fans – a relentless, passionate family that pushes our teams and student-athletes to success on the field, in the classroom and around the community – are what set Arizona State apart from the rest.

We are one community and one team with one purpose, and we’re showing our appreciation for Sun Devil Nation with the launch of the “Embrace” Fan Campaign, which will run throughout the 2015-16 athletics season.

Sun Devil Athletics is asking fans to share their stories of how they embrace Arizona State, from its tradition to its heroes to its moments. From June 4th through June 19th, ASU supporters can submit their “embrace” story via Internet or mail. Sun Devil Athletics will read all “embrace” submissions and select fans for inclusion in marketing materials, social media, in-game recognitions, billboards, fan stories and web features throughout the upcoming competition year. The campaign will extend to all sports, so whatever your favorite Sun Devil team, we want to hear your story!

Our fans have created an unrivaled home field advantage at Sun Devil Stadium and pushed us to more than 80 wins at Wells Fargo Arena in the past three season. More than 100,000 fans packed Phoenix Municipal Stadium for the baseball team’s first season back in the storied stadium, and they’ve turned Farrington Stadium into the best facility in the Pac-12. Our opponents fear facing our volleyball, gymnastics, wrestling and soccer teams in Tempe, and our fans have already committed to the men’s ice hockey program.

The inspiration for the campaign, the popular Fan Stories Series at football games, will continue and the winners will be selected from these entries. Fan Stories were reinstated for the 2012 season with a tremendous response from the Sun Devil faithful and we are excited to highlight another crop of great Maroon and Gold personalities and memories.

From June 4th through June 19th, ASU supporters can submit their fan story via Internet or mail. Sun Devil Athletics will read all fan story submissions and choose seven winners, who will then have their story made into a one-minute video that will air at an ASU home football game this fall. Send in your funny, interesting or unique story now for a chance to see yourself on the big screen in Sun Devil Stadium this fall.

Submissions:Online: thesundevils.com/embraceEmail: SunDevilMarketing@asu.edu
Mail:For those fans that do not have email, we also accept hand-written submissions to the following mailing address:

Sun Devil Athletics
C/O Marketing - Embrace Campaign
PO Box 872505
Tempe, AZ 85287
 
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