My sources for what follows are an article by Jon Wilner "Yormark to Regents: Invest in ASU and UA" and an article in today's Daily Star Sports Section by Michael Lev "Big 12 Commish: 'Reset is Coming"...
Yesterday our Big 12 commissioner addressed the Arizona Board of Regents regarding his vision and thoughts for the expanded Big 12, that now includes the Four Corner schools, with an emphasis on ASU and UA, since he was addressing the state's regents...
The meeting was held at the Fulton Center on the ASU campus and included both presidents Crow and Robbins and their schools ADs Graham Rossini and Desiree Reed-Francois...
Yormark pointed out that "athletics drives enrollment and philanthropy" so it's very important for each school to "invest" in their athletic depts and student-athletes...
He also pointed out that given all of the change coming about through anti-trust lawsuits, the transfer portal and the NIL reality, that nothing is going to come easily and those will be huge challenges for each school to address...
This will lead to revenue sharing and to all of the issues related to how this is done, etc...
Regent treasurer - Lyndel Manson - who ran cross country in college, had some problems with this new student-athlete reality as she sees it potentially as "double-dipping"...
Yormark said that he had talked to one AD who said his school would reduce the food allotment for athletes once revenue sharing kicks in...
Both ADs said that their mission is still to focus on the student part of the equation and not compromise education for athletics...
The UA AD said that she was concerned that this new reality that will cause a 'reset' (Yormark's term) in the way college athletics is administered if it is too focused on a few rather than on the whole...
There seemed to be a general agreement that sports at both schools was very important that required a lot of financial support and investment but not at the expense of everything else (education)...
Wilner summed it up thusly..."Until the NCAA bargains collectively with a players union, cost control in college athletics is merely a dream"...
What I like about Yormark is that he really gets it, IMHO, and will undoubtedly provide the leadership this conference needs in order to thrive and survive in this age of change and chaos in college athletics...
If our presidents and athletic departments follow his lead regarding college athletics we will do fine, IMHO...
Invest or perish...Go Big 12 and Go Devils!!!
Yesterday our Big 12 commissioner addressed the Arizona Board of Regents regarding his vision and thoughts for the expanded Big 12, that now includes the Four Corner schools, with an emphasis on ASU and UA, since he was addressing the state's regents...
The meeting was held at the Fulton Center on the ASU campus and included both presidents Crow and Robbins and their schools ADs Graham Rossini and Desiree Reed-Francois...
Yormark pointed out that "athletics drives enrollment and philanthropy" so it's very important for each school to "invest" in their athletic depts and student-athletes...
He also pointed out that given all of the change coming about through anti-trust lawsuits, the transfer portal and the NIL reality, that nothing is going to come easily and those will be huge challenges for each school to address...
This will lead to revenue sharing and to all of the issues related to how this is done, etc...
Regent treasurer - Lyndel Manson - who ran cross country in college, had some problems with this new student-athlete reality as she sees it potentially as "double-dipping"...
Yormark said that he had talked to one AD who said his school would reduce the food allotment for athletes once revenue sharing kicks in...
Both ADs said that their mission is still to focus on the student part of the equation and not compromise education for athletics...
The UA AD said that she was concerned that this new reality that will cause a 'reset' (Yormark's term) in the way college athletics is administered if it is too focused on a few rather than on the whole...
There seemed to be a general agreement that sports at both schools was very important that required a lot of financial support and investment but not at the expense of everything else (education)...
Wilner summed it up thusly..."Until the NCAA bargains collectively with a players union, cost control in college athletics is merely a dream"...
What I like about Yormark is that he really gets it, IMHO, and will undoubtedly provide the leadership this conference needs in order to thrive and survive in this age of change and chaos in college athletics...
If our presidents and athletic departments follow his lead regarding college athletics we will do fine, IMHO...
Invest or perish...Go Big 12 and Go Devils!!!
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