NIL has changed college sports forever, but how does it actually work? @Joe Healey & I take a deep dive into the process and how things stack up at ASU with Peter Boyle, founder of Activate Sports Management and a registered NIL agent. Next, we talk with new Sun Devil defensive back Cole Martin about coming home to the Valley (1:01:41). Then, we check in on our rivals down south as Adam Green of Wildcat Radio 2.0 joins us for a report on the seismic developments with the Arizona football program in the wake of Jedd Fisch’s departure (1:15:42).
