WARNING: Long post ahead
I want to get this out of the way first - NIL sucks, the transfer portal as currently constituted sucks, and CFB is going in the wrong direction. At least that's my opinion. That's the baseline I'm working from and wanted to start my post with that. So why will I renew my season tickets and why will I continue my NIL donations? That's what the rest of this post will discuss.
It needs to be acknowledged that NIL feels like the athletic department spinning their screen around and presenting this to the fans:
Fans, please buy season tickets, pay the gift for the privilege of buying those season tickets, pay for parking, buy merch, buy $6 sodas and $12 beers, give more on Sun Devil Giving Day, pay for streaming services to watch the games, and support the sponsors of Sun Devil Athletics. Thanks for doing all of that - and oh, by the way, pay the players or we're going to suck and your favorite players are going to leave at the end of the season. Also, the people running athletics get to point back at us, the fans, on why we suck. It's not their fault, it's ours. We need $5 million (which will surely be more next year) or you've failed, fans.
Sounds like a great deal, huh?
I've enjoyed being a rabid Sun Devil fan since I arrived in Tempe in 1992, but the current college sports environment is draining that enjoyment because it all just seems like a money grab. As many of us have said previously, if we want to be a fan of professional sports we'll watch the NFL, NBA, MLB, and NHL. At least there are competitive balance mechanisms in place in those leagues where the worst teams get chances at the best players. The current college environment is only favoring the blue bloods (with a couple exceptions for schools that have one or two rabid, mega-rich alums that can play the NIL game on behalf of the rest of the schools' fans). In college sports, every change seems to lead to the best teams getting more of the best players (if not initially, eventually). There is a reason that nobody that hadn't won a college national championship previously has won one since the introduction of the BCS system. It makes it hard to have hope as a fan of a P5 non-blue blood (and God bless G5 fans).
However, even with all I've said above, I'm going to renew my season tickets and continue my (modest) NIL donations. I'm doing this because I believe the current structure of college athletics is going to have to change. I could be wrong and I may find myself cancelling those things in a few years if it looks like the NIL arms race and easy transfers is going to be the norm. But I have to believe (or maybe just hope?) that isn't the future of college athletics.
So, because I believe ASU can compete, that the growing alumni base can provide enough support for successful athletics programs, and that ASU can come out the other end of this transformational time in college athletics with a spot at the "adults table" of college football, I'm going to continue to do what I can to help make that happen. It helps that my kids still really enjoy the games, too. Basically, I'm going to try to be part of the group that bridges the gap until college athletics figures out a more sustainable path forward.
If it doesn't, then I'll be a former college sports fan. Until then, I'll do my part.
Looking at ASU specifically, I think a few things are going to have to happen to improve football (and basketball, to a lesser extent) so that we end up being invited to whatever smaller group of schools that get to play at the highest levels of college football in the early 2030s (in no particular order):
1. The new AD has to be a good hire (see
here for my ideas on what the new AD's priorities should be).
2. The department needs to run lean and with good people (this might be the situation now, I don't know, but it's important moving forward).
3. The NIL efforts need to emphasize a sizzle and steak approach in which the masses/everyday fans fund the steak (see
here for my idea of what that means) and the donors fund the sizzle (extra payments to specific players to keep them around or - earmuffs, NCAA - entice them to come to ASU). Us everyday fans aren't going to be able to give star players what they need to come to or stay at ASU. That'll be up to the deep pockets. But we can provide the foundational funds that lets players and parents know there is money there and that they'll be well taken care of while they're in Tempe.
4. Athletics has to be innovative like the rest of the university.
5. ASU needs to repair/strengthen its relationship with everyday fans (see
here for my idea of what that could look like).
6. Football should focus more recruiting efforts on SoCal. One of our main competitive advantages over our future B12 peers will be that we are the closest school to the SoCal recruiting area. We have to capitalize on that. We can't rely primarily on AZ and TX.
7. ASU should lead a group of similar peers to reintroduce the one year waiting period for transfers that aren't grad transfers or a result of a head coaching change. This would be a counterbalance on the "wild west" nature of the current NIL game and allow schools to invest in and develop players with less risk of losing them when a blue blood needs someone at their position because their player declared for the draft.
Also, I should mention that I know some of the directors of the Sun Angel Collective and I trust them to do their best with the money I donate. They won't be perfect, but I also don't think they'll squander funds. Without a trustworthy option, I don't think I'd be an NIL donor.
In the end, I guess I'm an ASU fan, a college athletics fan, and willing to try to be part of the solution while college athletics and ASU figures themselves out. What else am I going to do on Saturdays in the Fall?